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It is unnecessary to spend thousands (or millions!) of dollars on marketing your small bus ... iness. You probably don't afford the funds as a small business entrepreneur. Consider attempting these three marketing tips for a small business that charges nothing but the time required to understand and manage them before investing funds on marketing initiatives that can use on anything else. Here are three business plan tips. 1. Improve the effectiveness of your website One of the most straightforward tasks you could do as a business operator is to make sure your website is in great shape by applying the fundamentals of SEO. You don't have to be an SEO specialist to get a web page that fulfills the minimal criteria. 2. Set up social media accounts If your business hasn't yet joined social media, now is the moment to do so. A Facebook profile is needed for each company, but other social media networks such as Instagram, Twitter, Linked In, and Snapchat are optional if relevant to your targeted audience. 3. Take control of your reviews and local SEO listings by claiming them. Although if your company does not immediately serve your immediate area, you must claim all local review sites and local SEO listings.